Quantitative Analysis on Online Women Entrepreneurs in Bangladesh: COVID-19 Pandemic Effect
DOI:
https://doi.org/10.64229/3myh5373Keywords:
Women Empowerment, Online Entrepreneurship, Women Entrepreneurs, COVID-19, Social Inclusion, Financial Stability, Economic Empowerment, Quantitative ModellingAbstract
Online women entrepreneurship is crucial for driving economic growth and fostering social progress in Bangladesh, where women represent almost half of the population. When women dive into entrepreneurial ventures, they not only secure their financial stability but also help to enhance social inclusion. The appealing features of online business models—like flexibility, lower barriers to entry, and wider market access—have drawn many Bangladeshi women into this field, helping it gain traction across the nation.
However, these women entrepreneurs face several challenges that can hinder their business sustainability and growth. Some of the main hurdles include limited access to funding, lack of family and community support, varying levels of education and digital skills, labor shortages, and inefficiencies in managing operations. The COVID-19 pandemic has only worsened these issues, with nationwide lockdowns and health concerns adding extra pressure on women-led online businesses.
The paper employed a quantitative approach to identify how the socio-economic variables have shaped the content of online women entrepreneurship during the COVID-19 pandemic and analyze its phenomenon in Bangladesh.
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